Crowdfunding doesn’t have to be all professional and work oriented. You don’t always have to go to your marketing books and research in depth on how to end up getting funds for your idea. The fun thing about marketing is that there aren’t really hard and fast rules on how to get people to find your idea interesting. Yes, there are tried and tested ways that are helpful in conforming to but some aspects of your campaign can sort of be manipulated in individualistic ways that help in attracting attention. Deviate from the norms from time to time, try to be creative, experiment a little bit. Sounds a little vague and frightening doesn’t it? But there is a little secret to it upon which you can get potential funders and backers to support your campaign.

Well then, how about it, shall we delve into it, shall we make it less vague and more clear.

For all intensive purposes this idea serves as an example and according to your campaign you should choose to adhere to it or not. Consider a campaign that aims to gather funds for a music video

Offer Tangible Rewards

What you can choose to do is to create an opportunity for your highest potential funding backers to have certain rights over your campaigns final aims. So for example if you are involved in creating a music video, you can offer your backers a first look privilege. Secondly you can offer to add their names to the credits of the video. Thirdly you can advertise/promote, if applicable, a product they are working on, their business, their idea through successful integration into your video. Give them a tangible benefit in order for them to feel like they truly get some benefit out of backing your idea.

Special Privileges

Let your backers have special privileges to your music video so that there is an element of specialness associated for them. For example you can choose to give them direct/indirect privilege over deciding certain aspects of your music video. In such a case you can offer them specially created polls. In this poll you can create a multitude of choices in a certain aspect with regards to your video to which they finalize or have certain rights of input into the video making process. As an example you may be confused about what sort color to use for a particular actor/character’s outfit. You can create a poll, give a choice among the colors you have narrowed down and offer them an active role in the process so that they can showcase their funds in a more realistic manner. This will give them a sense of having been a part of it. Upon this involvement they will have the inclination to promote it to certain lengths because to an extent, upon your choosing, they had a role to play in it and that role will want to be showcased. Money cannot be showcased but visual representation can be. Play that to your advantage.

These are just two of some creative ways to go about your campaign. Use them as guidelines to come up with elements that suit your particular campaign. Rewards and privileges offer your funders direct access to your aims and they will have a greater incentive to invest into your idea. So there you go folks, a little creative secret from ZingoHub crowdfunding you may just have glanced over.

 

Posted by Amna Mushtaq

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